CRUMB: London's Vegan Cookie Haven in Islington

Tucked away on Charlton Place just off Camden Passage in Islington, CRUMB has quickly established itself as a destination for cookie enthusiasts seeking plant-based indulgence. This compact yellow hatch specializes in NYC-inspired 'chonky' cookies that are entirely vegan – though you'd never guess from their decadent taste and texture.

Signature Cookies Worth the Journey

CRUMB's menu features several standout creations that have earned them a loyal following:

• The OG: Their classic chocolate chunk cookie – thick, gooey, and satisfyingly rich
• The G.O.A.T.meal: Widely praised as the 'greatest oatmeal raisin of all time'
• The Brookie: A gluten-free brownie-cookie hybrid that doesn't compromise on flavor
• The Bisc Goes Off: An indulgent combination of white chocolate, Biscoff, and Lotus biscuits
• The Almond Croissant: All the deliciousness of the morning pastry in cookie form

Each cookie can be served warm, enhancing the gooey interior and creating an even more indulgent experience.

A Passion Project with Purpose

Founded by Amy Gastman, who previously worked at Waitrose Food Magazine, CRUMB emerged from her successful 'Eat by Amy' bakery venture established in 2020. The cookies are baked fresh daily at their Islington bakery and delivered to the store, ensuring peak freshness and quality.

To complement their sweet offerings, CRUMB serves excellent coffee from Campbell & Syme roastery, with a specially selected nutty, chocolaty blend that pairs perfectly with their cookies.

The Experience

While CRUMB operates from a tiny space (self-described as a 'cookie hatch' rather than a café), the experience is memorable. The bright yellow exterior makes it easy to spot while exploring the antique shops and boutiques of Camden Passage. There's no seating available – this is strictly a grab-and-go operation – but that hasn't deterred the steady stream of customers seeking out these remarkable vegan treats.

Whether you're a committed vegan or simply a cookie connoisseur, CRUMB offers a sweet experience that proves plant-based desserts can be every bit as indulgent as their traditional counterparts.