Fallow: Pioneering Sustainable British Cuisine in St James's

Nestled in the heart of St James's at 52 Haymarket, Fallow has rapidly established itself as one of London's most innovative and exciting culinary destinations. Founded by chefs Jack Croft and Will Murray (both formerly of Dinner by Heston Blumenthal) along with restaurateur James Robson, Fallow embodies the concept of "conscious gastronomy" - combining exceptional flavors with sustainable practices.

A Commitment to Sustainability

Fallow's approach to sustainability goes beyond buzzwords. The restaurant transforms often-overlooked ingredients into standout dishes, practicing nose-to-tail cooking and minimizing waste. This philosophy has earned them multiple accolades, including the GQ and Marie Claire Sustainable Restaurant of the Year awards.

Signature Dishes Worth Experiencing

The menu showcases the team's creativity and commitment to British produce. Their Smoked Cod's Head with Sriracha Butter has become an iconic dish - a perfect example of their waste-reduction ethos that transforms what might be discarded into something delicious. The Corn Ribs with Kombu Seasoning offer an addictively sweet-savory experience, while the silky Mushroom Parfait (made with mushrooms grown in-house) delivers extraordinary depth of flavor.

Other standouts include the Dairy Cow Burger - showcasing beef from retired dairy cows - and meltingly tender Beef Short Ribs that fall off the bone.

Atmosphere and Experience

The restaurant's contemporary design features industrial elements softened by natural materials, with an open kitchen that adds to the vibrant atmosphere. The space buzzes with energy, striking a perfect balance between casual comfort and culinary excellence. Whether seated at the chef's counter, in the main dining room, or on the heated terrace, guests can expect attentive service in a lively environment.

Beyond Dinner

Fallow serves breakfast, lunch, and dinner, with a popular weekend brunch menu. Their drinks program complements the food perfectly, featuring creative cocktails, a thoughtfully curated wine list, and non-alcoholic options like their house-made lovage tonic.

With its combination of innovative cooking, ethical practices, and welcoming atmosphere, Fallow represents the future of British dining - proving that sustainability and exceptional flavor can go hand in hand.