Endo at the Rotunda: A Sublime Omakase Journey in London

Perched on the 8th floor of the former BBC Television Centre in White City, Endo at the Rotunda offers one of London's most exceptional Japanese dining experiences. This intimate 16-seat restaurant, helmed by third-generation sushi master Endo Kazutoshi, has earned its reputation as a temple to the art of omakase—where guests entrust their culinary journey entirely to the chef.

The Omakase Experience

The £275 omakase menu unfolds over approximately 20 courses, each meticulously crafted before your eyes at a stunning 200-year-old hinoki wood counter. Chef Endo, formerly of Zuma, combines traditional Edomae sushi techniques with innovative touches, creating a dining experience that's both authentic and distinctly personal.

What sets this experience apart is Chef Endo's commitment to sourcing. While the rice comes from his own farm in Yamagata, Japan, most seafood is sourced from British waters—particularly Cornwall, where fishermen have been trained in the Japanese ikejime method to preserve optimal flavor and texture.

Signature Creations

Highlights include Endo's "business card"—a delicate seaweed sandwich filled with perfectly seasoned tuna that snaps in the mouth; a sublime chawanmushi (savory custard) with Orkney scallops and a sauce made from Cornish lobsters; and various preparations of otoro (fatty tuna) that showcase the fish's rich, buttery character.

The meal typically concludes with Miyazaki A4 wagyu beef and an exceptional cane sugar soufflé that demonstrates the kitchen's versatility beyond seafood.

Atmosphere and Service

The restaurant's minimalist design by architect Kengo Kuma creates a tranquil environment where food takes center stage. Floor-to-ceiling windows offer panoramic views across West London, while the cloud-like light installation above the counter adds ethereal beauty.

Service is attentive yet warm, with staff explaining each course in detail. Chef Endo himself is a charismatic presence, sharing stories about ingredients and techniques throughout the meal, making what could be an intimidating experience feel welcoming and educational.

While the price point places Endo at the Rotunda firmly in special occasion territory, those seeking an authentic, world-class sushi experience in London will find it worth every penny. This is dining as theater, meditation, and pure pleasure—a culinary journey that lingers in memory long after the final bite.