Don't Tell Dad: A Culinary Haven in Queen's Park

Nestled on the buzzing Lonsdale Road in Queen's Park, Don't Tell Dad has quickly established itself as one of North West London's most exciting culinary destinations. This dual-concept establishment operates as an artisan bakery by day and transforms into a sophisticated restaurant by night, offering a seamless transition between casual morning treats and refined evening dining.

A Story of Sibling Mischief

Founded by Daniel Land (co-founder of Coco di Mama) in memory of his late sister Lesley, the restaurant's playful name captures the spirit of childhood mischief and shared secrets between siblings. This personal touch permeates the entire experience, creating a space that feels both nostalgic and contemporary.

Bakery Excellence

Head Baker Keren Sternberg, formerly of Layla, has created a bakery program that's generating significant buzz. The hazelnut brown butter croissants have become Instagram sensations, while other standouts include creative pastries like bergamot and cardamom doughnuts, and artichoke, sage and Lancashire cheese pain suisse. The bakery operates daily from 8am to 3pm, offering both sweet and savoury options alongside exceptional coffee.

Restaurant: Modern French-British Cuisine

As evening approaches, Head Chef Luke Frankie (formerly of Noble Rot and Drapers Arms) takes center stage with a menu that celebrates seasonal French and British influences. The kitchen's philosophy embraces "no-fuss, proper cooking" with bold flavours and carefully sourced ingredients.

Signature dishes include the much-talked-about oxtail crumpet with dripping crumb—a small but mighty flavour bomb that perfectly encapsulates the restaurant's approach to comfort food with finesse. The crab tart showcases impeccable pastry skills with generous filling of brown and white meat, while larger sharing plates like skate wing with wild garlic exemplify the kitchen's deft handling of seafood.

Save room for dessert, particularly the madeleines baked fresh to order—a warm, pillowy treat that arrives at your table directly from the oven.

Thoughtful Drinks Program

The beverage program, curated by Which Wine When author Bert Blaize, features an eclectic selection of wines focusing on small producers, with options available by glass, carafe, and bottle. The cocktail menu offers creative takes on classics, including a standout rhubarb and almond sour.

Atmosphere and Design

The restaurant's design strikes a balance between sophistication and comfort with its deep red and cream palette, beautiful tiled floors, and thoughtful lighting. A tapestry by local artist Martha Hussey depicting Queen's Park life adorns the large sharing table, reinforcing the neighbourhood connection.

A True Neighbourhood Gem

Don't Tell Dad exemplifies what makes a great neighbourhood restaurant—warm, inviting spaces, food that's both comforting and exciting, and service that makes you feel like a regular from your first visit. Whether stopping by for a morning pastry, weekend lunch, or evening dinner, this establishment delivers a consistently excellent experience that has locals feeling fortunate to have it on their doorstep.

In a city of endless dining options, Don't Tell Dad stands out by creating something truly special—a restaurant with heart, skill, and a clear sense of place in its Queen's Park community.